For women, however, "It's a more complex choice,” he said.
“What tends to matter for females is that the overall package is good," meaning that women might accept a less-attractive mate if he was outstanding in some other way.
She launched Face Mate in 2011, drawing on her opinion that people in happy relationships tend to resemble each other.
The site matches the photos of its users based on their faces’ bone structure using face-scanning techniques and a computer algorithm.
Hockey players with wider faces, considered a sign of aggression, spend more time in the penalty box.
It takes longer, more meaningful interactions, however, to pinpoint other traits, like if the prospective mate is open, agreeable, or neurotic.
This trait game, along with Royzman’s review of the literature on attraction, hints at some of the endless quirks of the online dating marketplace.
You might like someone online, but they put 100 on income, and unfortunately you’re about a 10.
Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.
Grindr serves up a mosaic of gay bachelors’ head and body shots.
There are also a raft of appearance-based spin-off sites, such as Facemate, a service that aims to match people who look physically similar and thus, the company’s founder claims, are more likely to have chemistry.
The more I allocate to each attribute, the more highly I supposedly value that quality in a mate.
This experiment, which Royzman sometimes runs with his college classes, is meant to inject scarcity into hypothetical dating decisions in order to force people to prioritize.
Most people end up with someone who’s about as good-looking as they are.“People might prefer attractive people, but they often end up pairing off with people who are similar in attractiveness,” Leslie Zebrowitz, a psychology professor at Brandeis University and an expert on face perception, said.