The increased competition between TV networks –as a result of the implementation of DTT– has lead TV channels to include significant amounts of infotainment content, as a way of attracting viewers.
DTT has provoked an increase in the programming offer, a fragmentation of television channels –in themes and niche audience markets–, a greater fragmentation of audiences and, as a result, a reduction in advertising revenues (linked largely to the audience shares), and this has occurred in a climate of severe economic crisis.
Introduction In the intense competition for viewers television channels use all kinds of resources to attract users and snatch them from their competitors.
In his study of the American local TV channels, Stark points out that these channels: “always prefer stories of aircraft accidents or hurricanes which allow them to send their reporters some place from where they can broadcast live, to place them on a beach in the middle of heavy rain and to encourage them to babble and to pretend they are afraid” (Stark, 1997: 40) However, another characteristic of infotainment is that it addresses serious issues (politics, economy) in a dramatic, humorous or parodic way.
Thus, the newscasts of the national channels also began to introduce sensationalist news stories in order to recover the stolen audience.
This phenomenon is similar to the sensationalism of the popular press but the former has also developed new features as it spreads out and adapts to the rest of the media.
One of these strategies is the “spectacularisation” of reality that gives rise to the infotainment genre.
Thus, television programmes started to combine the typical features of the most traditional news genres with the features that characterised entertainment programmes; which included incorporating “personal feelings, dramatic tones and comic ingredients” (several authors, 2012: 13) and seeking to capture, surprise and excite the viewer (Carrillo, 2013: 33).
In the late 1980s scholars became interested in this process in which television news and entertainment ceased to be watertight compartments and converged to form hybrid products (Salgado Losada, 2010).
Tania Sánchez y él comunicaron a través de Facebook la decisión de acabar con su relación de pareja. En las elecciones generales de España del 20 de diciembre de 2015 su partido consiguió 44 escaños en el Congreso de los Diputados, si bien formó grupo parlamentario con En Comú Podem y En Marea.