If the majority of votes are positive, the person’s profile is accepted and they’re given full access to Beautiful People’s database of hundreds of thousands of attractive singles, as well as private events and parties held by fellow members.
If a single isn’t voted in, he or she can always try again by submitting a new photo and profile text.
A dating site where current members vote in new members based on their appearance and basic profile information, Beautiful People makes sure users only see men and women who they may find attractive.
“It’s based on a fundamental principle of human nature — and that is we all, at least initially, want to be with someone who we find attractive,” said Greg Hodge, Managing Director of Beautiful People.
The site is also offering advice from “beauty mentors” on how to get back up to the standard.“Letting unattractive people populate the site would compromise the very concept for which Beautiful was founded,” Mr Hodge said.“If their looks aren't up to our members’ exacting standards and they do not secure a majority of positive votes, then their profiles are immediately removed.”Anyone who is found to be failing to maintain their looks is put back through the rating system, where members of the opposite sex only can select options including "yes, definitely", "hmm yes, ok", "no, not really" and "no, definitely not" based on photographs and a brief profile.
Most of the users removed from the site were from the US but more than 550 from the UK also got the chop.
With Beautiful People.com, the largest community of exclusively attractive people in the world, that concern goes away because beauty is in the eye of the voter.Greg admits that it’s a tough business model, but he’s seen that’s what people want.“You can imagine having a shop on Rodeo Drive where you turn away 90% of people who knock on the door, but that’s the nature of the beast,” he said.“It is based primarily on attraction, but once you uncover the character behind the beautiful members with their profiles, then they become more beautiful or less so,” Greg said.While waiting for the verdict, potential members can get a feel for the site by browsing other profiles and chatting with these exclusive members via email, IM, video and voice chat, and discussion boards and groups.But administrators have now shown that the rigorous 48-hour selection period is not a permanent pass by taking thousands of profiles down, mainly because of weight gain and “graceless ageing”.